@rules: the rules for monopolies are different purely legally speaking. The government also has rules around Internet forums that gives FaceBook and Twitter protection for what their users do if they do not edit or censor the content.
I’m all for companies being able to decide for themselves but they should not be able to use their power to ban others from society. To give you the comparison with the baker, if one baker does not want certain customers, fine, but what if all bakers colluded on one day to not give bread to black people. That would be an illegal cartel.
It has been very clear that Silicon Valley has internal, politically oriented coordination as Twitter and FaceBook and Instagram and Apple and Google, companies that supposedly compete with each other, coordinated their bans to be within minutes of each other. That is the definition of an illegal cartel.
There is nothing ironic about that, everyone has free speech and enjoy the free exchange of labor, nobody has the right to censor other people or pressure others to stop their freedom of exchange.
If FaceBook wants to censor, then they should get their protections taken away and we should be able to sue them for what anyone posted on their site. To give you the analogy, the baker you mentioned promised to bake for everyone, regardless of their personal conviction, only if the baker could never be sued for the occasionally poisoned cake. The baker in this case now refuses to bake for gays and is still baking poisoned cakes and still expects legal protection.
Whether you’re on the left or the right, swap the parties in your stories and if you defend the actions then, you are a partisan hack. Either the protests this summer and the protest at the capitols across the country are the same, or they are all violent insurrections. There is a difference in nuance you can argue about (public vs private destruction during an insurrection)